B2B Content Marketing Strategy & Implementation

You have great ideas you want to communicate with your buyers.  We can help you get those ideas out there with a purpose and a strategy so that you get found and convert those readers to buyers.

B2B Content Marketing Strategy & Implementation

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Draw More Buyers
to Your Content

It all starts with writing the best content in your industry.  Expert, Authoritative & Trustworthy (EAT).

We generate the ideas for you driven by keywords so all your content is SEO-optimized to attract and convert your target buyers.

A well-planned and executed syndication strategy will amplify your content.  There are free & paid ways to do this.

We have you covered for both.

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Guaranteed Lead
Volumes

The process of content syndication and the related media mix is important, but they don't guarantee you'll get a single lead back to your website.

With our subscription syndication packages, we'll guarantee a high-quality, original lead volume.

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Data-Driven
Conversions

All your campaign creative, copy, and lead capture tools, placements & formats are tested and analyzed to measure optimal combinations to capture and convert as many readers to the pipeline as is possible.

We'll establish OKRs (Objectives/Key Results) in collaboration with your team.  Then we'll create a Google Analytics dashboard to track the results.

How it Works

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Intent Keywords
& Topics

It starts with matching the ideas you present to the market with the keywords buying teams are using to find solutions in your industry. We'll get you in sync with your buyers so you get more traffic and get found.

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Organizing Your Content The Right Way

How you organize your content on your site matters so Google can understand what questions you are answering for your buyers. We'll organize your content for you using the Pillar-Cluster model.

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Be Everywhere

Writing great, authoritative content is only half the strategy. You need to be proactive about placing your content everywhere your buyers are doing research. You get a plan to syndicate your content in paid and free channels and execution to be seen everywhere.

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Measure The Right Things

Content marketing has a purpose. Whether it's leads, branding, or credibility, you need to make sure you are measuring to your outcome. You get a custom dashboard in Google Analytics to track your progress, see where you shine, and adjust the plan to optimize results.

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Be Consistent

Content marketing for the complex sale can take several months to start paying dividends in the form of higher rankings and increased traffic. We'll be with you the entire time to make sure your goals are being met whether you have a backlog of great content, or are just getting started.

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Focus on Outcomes

Forget the mechanics of content marketing and focus on getting the results you need. You need to be found by your buyers in search and in the places online where they do research. With BloomKing you inherit the expertise to be found everywhere by your target buyers.

I Want More Buyers

Do you want a reliable flow of high quality leads to delight your sales team? We can help.

Let's learn more about your growth goals and what you want from a content marketing program.  If there's a fit, we will offer to create a free comprehensive, custom content strategy playbook for you.

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