Cost Per Read
Get Your Content Read
Download's rarely get read. This hurts your ability to connect your company's unique ideas with early, agile buyers. With our Cost Per Read (CPR) program, we work with you to define what qualifies as a read document and gate the content at that point. It only counts as a lead if the content gets read.
Soft Gate Your Content
Gated landing pages can repel up to 90% of the initial interest in your company and ideas. Get rid of gated landing pages and allow anyone with interest to start reading your content. This will dramatically increase your lead intake and screen out buyers who are not interested in your ideas and offerings.
97% of B2B buyers in a 2018 DemandGen Report survey said they prefer interactive content to static. Soft gate and interactive are the best ways to get your content consumed and convert more early, agile buyers.