Cost Per Read
Get Your Content Read
Download's rarely get read. This hurts your ability to connect your company's unique ideas with early, agile buyers. With our Cost Per Read (CPR) program, we work with you to define what qualifies as a read document and gate the content at that point. It only counts as a lead if the content gets read.
Soft Gate Your Content
Gated landing pages can repel up to 90% of the initial interest in your company and ideas. Get rid of gated landing pages and allow anyone with interest to start reading your content. This will dramatically increase your lead intake and screen out buyers who are not interested in your ideas and offerings.
97% of B2B buyers in a 2018 DemandGen Report survey said they prefer interactive content to static. Soft gate and interactive are the best ways to get your content consumed and convert more early, agile buyers.
How it Works
We take your high performing content and convert it to interactive and soft gate it for you. We can create interactive PDFs/White Papers, Assessments, Quizzes, Chat-Bots and Challenges based on your existing ideas
Soft-gated content with interactive features is the the closest you'll come to sitting across the table from the prospect. The best time to ask sales qualifying questions is not on a landing page, but inside the reading experience. On average 45% of readers who start interactive content complete it.
We'll work with you to decide at what places in the content piece you want to place the 'gate' or form questions to qualify as a read. It might be at the executive summary, or at the end, you can decide.