Cost Per Read
Get Your Content Read
Download's rarely get read. This hurts your ability to connect your company's unique ideas with early, agile buyers. With our Cost Per Read (CPR) program, we work with you to define what qualifies as a read document and gate the content at that point. It only counts as a lead if the content gets read.
Soft Gate Your Content
Gated landing pages can repel up to 90% of the initial interest in your company and ideas. Get rid of gated landing pages and allow anyone with interest to start reading your content. This will dramatically increase your lead intake and screen out buyers who are not interested in your ideas and offerings.
97% of B2B buyers in a 2018 DemandGen Report survey said they prefer interactive content to static. Soft gate and interactive are the best ways to get your content consumed and convert more early, agile buyers.
How it Works
Your thought leadership content is used as it would be under a legacy CPL model as the basis to run a multi channel ABM-based campaign and generate a batch of first party leads.
Your first party lead domain is run against our database of proprietary, AI-driven intent signals to find other buyers at that domain who match. We use other 3rd party data sources to look for more matches.
Once we have your derived list of potential other buying team members we run multi channel micro campaigns including personal outreach that we call People Based Marketing. Additional buyers that convert to your offers become new leads. All under the same fixed subscription pricing.