Idea: Make your content more compelling and personalized by making it interactive
In their research journey, B2B buyers are hungry for engaging experiences that offer ideas and solutions that solve real business problems, but also to help them grow and learn as professionals.
Getting your content read is the primary goal in capturing early, agile buyers.
In their 2018 content preferences Survey, DemandGen Report found that:
- 91% of B2B buyers surveyed preferred interactive content to static
- Interactive content converts to a lead at 2x the rate of static
- 45% of B2B readers who start an interactive content piece finish it. Can you say that about static content?
Examples of interactive content:
Surveys and Quizzes
Using interactive content does not have to add to your already busy workload. You can take existing content and repurpose it for interactive. Better yet, your lead gen vendor should offer to do this for you.