Your Leads - Your Process
Your leads will be delivered to your CRM or marketing automation system according to your marketing operations standards. Your campaign manager will work with your marketing ops team to make this happen.
Marketing and sales teams will have access to a campaign dashboard in the cloud that tracks campaign progress and KPIs. A link to the dashboard is included in data passed to your automation system.
'More of These' Button
On the dashboard, each lead will have a 'More of These' button. It's used to flag successful leads whose profile marketing or sales would to 'clone' and search for more accounts that match the lead profile.
How it Works
You get a guaranteed flow of 1st party leads that will match your ABM targets, just like with your legacy CPL model . We don't stop there. We use our process to uncover your additional buying team members at the domains of your first party responders. We also guarantee a minimum number of converted additional buyer team leads with no upside cap.
You’ll get to see where your content is being placed and how it is performing. For example, for email we'll show open, click and conversion data for each content piece. This will provide valuable insight for any other campaigns you’re running.
Run one month or as many months as you see the value. You can cancel anytime, even half-way through a campaign for a full refund. We take credit cards but we can also set you up with payment terms just like your CPL budget.