Use Tokens As a Powerful New Tool In Your Growth Arsenal

Blockchain for B2B marketers "introduces a powerful new tool for bootstrapping networks: token incentives. The basic idea is that when network effects haven't kicked in during the bootstrapping phase, provide users with financial utility via token rewards to make up for the lack of native utility. Financial incentives are a key factor in the coming age of DAO governance. Tokens align network participants to work together toward a common goal — the network's growth and the token's appreciation. Tokens give users property rights: the ability to own a piece of the internet. You don't need to spend money on marketing when users are genuine owners, love what they do, and love telling other people about it."

-Chris Dixon, A16Z.com

 

Web 3 Works In B2B - Let Us Show You How

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A New Lever In Product Led Growth

Today, what you have for product-led growth is utility.  That's pretty much it. Now, try to understand what is possible if you add financial incentives and tokenized communities to the growth machine.  That is Web 3 in short.

We can brainstorm with you to create an actionable plan to add powerful new levers to your product-led growth strategy.

 

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Guaranteed Outcomes

We know this works because it's already in action at other innovative startups we're working with.  In our plans, we can place guarantees for increasing your growth above what you have planned today using current product-led tactics.

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Data-Driven
Growth

None of this works without the data.  At the front end of every engagement is a dashboard showing you the power of your community as it grows and increases the value of the tokens they have that represent your company.  Imagine if Slack tokenized onboarding when they launched 10 years ago.  What that token be worth today?  We can put an actual value on what financial gain your users experience.

How it Works

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Brainstorm & Ideate

We've literally written the playbook for blockchain marketing for product growth. We'll work with you to show you how tokenizing your product utility makes sense for your specific offering.  This part is free.  We love to sit down with progressive marketers like you and brainstorm on the future.

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Implement

Our experienced team of web 3 developers and project managers will cut through the rabbit hole jargon of NFTs, DAOs, Tokens, and Smart Contracts and deliver to you outcomes like product growth, community growth, and an increase in the value of your tokens.

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Measure & Tweak

These implementations are like applications.  Sit back, watch the data and make decisions on what the next version of your growth machine looks like.  Ideate, implement & repeat.

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Measurements
and KPI

We'll implement the best combination of value factors to create your token and find an optimal combination that converts prospects into clients and clients into community members.

 

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Objectives
Key Results

We'll establish OKRs with your team so we can see what areas are significant. We use Google Analytics to track results over time.

 

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Focus on
Outcomes

The web 3 project is not the outcome.  The outcome is measured in net new customers, lower churn, higher NPS scores or any other 'north star' metric that matters to you.

I Want To Power My Growth With A Company Token

Tokenizing your product utility will be standard practice in 2 years. Why wait.

Be the first one in your industry to build an exclusive community of token holders around the problems your products solve.  And with the incentive to increase the value of their tokens.  You can do this today.  We can help. 

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