People Based Marketing
Reach People Not Accounts
Enhance a lead by discovering the decision ecosystem around a 1st party lead then run micro-campaigns to convert other buying team members. It starts with ABM but really the goal is People Based Marketing (PBM) with automated discovery, but campaigns run by humans.
To your CRM system any additional buying team members who respond to an offer show up as new leads and are flagged as additional buying team members for sales follow-up. Sales reps will also get a link to their personal dashboard in the cloud and based on your lead routing rules.
Because we use a subscription model, there is no additional charge or cap for each incremental buyer we discover and engage.
How it Works
Your thought leadership content is used as it would be under a legacy CPL model as the basis to run a multi channel ABM-based campaign and generate a batch of first party leads.
Your first party lead domain is run against our database of proprietary, AI-driven intent signals to find other buyers at that domain who match. We use other 3rd party data sources to look for more matches.
Once we have your derived list of potential other buying team members we run multi channel micro campaigns including personal outreach that we call People Based Marketing. Additional buyers that convert to your offers become new leads. All under the same fixed subscription pricing.