People Based Marketing
Reach People Not Accounts
Enhance a lead by discovering the decision ecosystem around a 1st party lead then run micro-campaigns to convert other buying team members. It starts with ABM but really the goal is People Based Marketing (PBM) with automated discovery, but campaigns run by humans.
To your CRM system any additional buying team members who respond to an offer show up as new leads and are flagged as additional buying team members for sales follow-up. Sales reps will also get a link to their personal dashboard in the cloud and based on your lead routing rules.
Because we use a subscription model, there is no additional charge or cap for each incremental buyer we discover and engage.