People Based Marketing

large-card-icons-07

Reach People Not Accounts

Enhance a lead by discovering the decision ecosystem around a 1st party lead then run micro-campaigns to convert other buying team members. It starts with ABM but really the goal is People Based Marketing (PBM) with automated discovery, but campaigns run by humans.

large-card-icons-08

Sales Follow-up

To your CRM system any additional buying team members who respond to an offer show up as new leads and are flagged as additional buying team members for sales follow-up.  Sales reps will also get a link to their personal dashboard in the cloud and based on your lead routing rules.

large-card-icons-09

Subscription Model

Because we use a subscription model, there is no additional charge or cap for each incremental buyer we discover and engage.

cost per read
Start With a First Party Lead

Your thought leadership content is used as it would be under a legacy CPL model as the basis to run a multi channel ABM-based campaign and generate a batch of first party leads.

Run AI Based Discovery Engine Against First Party Leads

Your first party lead domain is run against our database of proprietary, AI-driven intent signals to find other buyers at that domain who match. We use other 3rd party data sources to look for more matches.

People Based Marketing Campaigns

Once we have your derived list of potential other buying team members we run multi channel micro campaigns including personal outreach that we call People Based Marketing. Additional buyers that convert to your offers become new leads. All under the same fixed subscription pricing.

Slider

Do you want a reliable flow of high quality leads to delight your sales team? We can help.

Accelerate your buying process through the consistent flow of quality leads backed by interactive content, innovative lead capture tactics, and multi-channel promotion