PPC Ad Creation & Management
Experience across 100s of PPC campaigns ensures you are getting the highest click-throughs, quality scores, and conversions that drive revenue.
B2B PPC Ad Creation & Management
Like all content marketing efforts, it all starts with finding the best intent keywords used by your buyers when researching and buying products and services. Our team uses a combination of science and art to discover primary and long-tail keywords you probably would have never thought of.
Your Keywords and Ads Combined
Keywords are only half the solution. If your ads don't resonate with the keyword a buyer enters, it won't convert. Our skill lies in creating ad groups for you that has the ideal combination of keyword, headline, and your unique selling proposition. That equals conversions. Conversions mean sales, influence, and mindshare.
Measure and Test
We work with you to understand the ideal outcome when someone clicks on your ad. It might be a sale, it might be a download of a piece of content that influences a buyer. Whatever the outcome, we are constantly testing keywords and ads to find the best combination, then work to beat that combination with a better one.
How it Works
Determine Best High Intent Keywords
There are keywords, and there are keywords that your buyers are using to research and source solutions. These are the high intent keywords, and we are especially good at finding yours.
Match Intent to Ads
If buyers don't see a match between the keyword they entered, and the promise of your ad, the click-throughs and quality scores will be low. We tightly pair your intent keywords with your ads in smaller groups.
Measure Results Not Data
Whatever your desired results we will always measure what drives your business. Then we'll work to constantly improve on what worked last month. It's a never-ending quest to always get better results.
I Want More Buyers
Do you want a reliable flow of high quality leads to delight your sales team? We can help.
Let's learn more about your growth goals and what you want from a content marketing program. If there's a fit, we will offer to create a free comprehensive, custom content strategy playbook for you.