PPC Ad Creation & Management

Experience across 100s of PPC campaigns ensures you are getting the highest click-throughs, quality scores, and conversions that drive revenue.

B2B PPC Ad Creation & Management

large-card-icons-01

Keyword Discovery

Like all content marketing efforts, it all starts with finding the best intent keywords used by your buyers when researching and buying products and services.  Our team uses a combination of science and art to discover primary and long-tail keywords you probably would have never thought of.

large-card-icons-02

Your Keywords and Ads Combined

Keywords are only half the solution.  If your ads don't resonate with the keyword a buyer enters, it won't convert.  Our skill lies in creating ad groups for you that has the ideal combination of keyword, headline, and your unique selling proposition.  That equals conversions.  Conversions mean sales, influence, and mindshare.

large-card-icons-03

Measure and Test

We work with you to understand the ideal outcome when someone clicks on your ad.  It might be a sale, it might be a download of a piece of content that influences a buyer.  Whatever the outcome, we are constantly testing keywords and ads to find the best combination, then work to beat that combination with a better one.

How it Works

bank (1)

Determine Best High Intent Keywords

There are keywords, and there are keywords that your buyers are using to research and source solutions.  These are the high intent keywords, and we are especially good at finding yours.

blogger

Match Intent to Ads

If buyers don't see a match between the keyword they entered, and the promise of your ad, the click-throughs and quality scores will be low.  We tightly pair your intent keywords with your ads in smaller groups.

testing

Measure Results Not Data

Whatever your desired results we will always measure what drives your business.  Then we'll work to constantly improve on what worked last month.  It's a never-ending quest to always get better results.

I Want More Buyers

Content Marketing Is At The Heart of Digital Marketing

Let's learn more about your growth goals and what you want from a content marketing program. Then, if there's a fit, we will offer to create a free comprehensive, custom content strategy playbook for you.  It's free to keep with no commitments.

Stay Connected