Subscription B2B Demand Generation For The Complex Sale
So Much More Than Just a Lead - It's Buyer Teams
When you don't pay a traditional Cost Per Lead (CPL) fee, we can do so much more for you. Your monthly engagement with us is a process, not a campaign. You get maps for your buyer teams, campaigns to reach and convert them, and full campaign metrics and transparency.
ABM and Intent
Your ABM list is used to generate a first-party lead for a given account. You also have the option to use email openers as a primary intent signal. This first-party 'signal' is used as the basis to run an AI-assisted scan of the domain to look for matching intent data and other 3rd party data, down to the person/role, to map out other buyer team members for that account.
People Based Marketing
Once your list of other buying team members is mapped, we run a micro, People Based Marketing (PBM) campaign to convert them to your offers and add them to your pipeline. You get a minimum guarantee for these derivative leads with no upside cap.
How it Works
You get a guaranteed flow of 1st party leads that will match your ABM targets, just like with your legacy CPL model . We don't stop there. We use our process to uncover your additional buying team members at the domains of your first party responders. We also guarantee a minimum number of converted additional buyer team leads with no upside cap.
You’ll get to see where your content is being placed and how it is performing. For example, for email we'll show open, click and conversion data for each content piece. This will provide valuable insight for any other campaigns you’re running.
Run one month or as many months as you see the value. You can cancel anytime, even half-way through a campaign for a full refund. We take credit cards but we can also set you up with payment terms just like your CPL budget.