How Subscription Demand Gen Works
Your ABM Targets
The campaign is built around your ideal prospect profile and ABM lists. Our B2B audience strengths are in IT, Marketing, Finance, and HR. We help companies with a complex sale involving multiple buyer team members.
ABM to PBM
After an initial B2B content syndication campaign is run for you by our team of experts, we use the resulting first-party leads as the basis to start AI-based discovery into additional team members. Once these people are identified we run micro-campaigns to convert them using what we call People Based Marketing (PBM).
We Run The Campaign – You Get The Leads
We'll do the campaign management including planning and execution of the media plan using email, social, and display/retargeting. You get the resulting first-party leads plus derivative leads which converted, which also become first-party leads. We pass them all to your CRM system using your standard marketing ops process.
How it Works
We assign you a single point of contact to help you understand and execute on the timelines and deliverables we’ll need to ensure your success.
Tell us how many leads you want and in what time period. Give us your ABM lists or like targets. We’ll design a program around your success outcomes. High volume or low volume, we have executed on over 350 lead generation campaigns in 2019 & 2020.
Tell us how you want your leads delivered. For example via your CRM or Excel and how often. We’ll meet your demand and pacing guidelines according to your marketing ops standards.