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B2B Demand Generation & Content Marketing Experts Discovering and Engaging Buying Teams For Your ABM Targets

The first subscription B2B demand generation service
for the complex sale

Subscription B2B Demand Generation
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•Built for the complex sale
•It's how you find buying teams
•Minimum volume guarantee - no cap
•Cancel anytime...really anytime...
...even in the middle of a month with full refund

People Based Marketing
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•Your ABM list as a starting point
•Use AI to discover buyer teams - people
•Run multi-channel people-based campaigns

How?
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•Start with a 1st Party Lead From Your ABM List
•Layer intent to identify other team members
•Enhance with third party data
•Assemble micro lists within accounts
•Run multi-channel People Based Marketing campaigns

Interactive Content Creation
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•Core belief that content needs to be interactive to attract buyers
•Converting static content to interactive is included in subscription

Campaign Management
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•Campaign planning execution and delivery included for all promotional channels
•Channels include email, display, social, and search
•Creative, design, and copywriting

Lead Delivery
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•Delivered into your marketing ops process
•Campaign dashboard and analytics
•'More Like These' button to tag more look-alike accounts or people

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Interactive Experience Concept, Design and Development

Map buyer journeys to the custom creation of assessments, experiential websites, quizzes, interactive PDFs, and calculators. Designed to draw out your prospects' pain points before sales ever speaks with them.

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Rich Media Concept Design and Production

Audio, Video, 3D, Animation with interactivity and data gathering coded in.

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Content Promotion and Lead Generation

We'll create a media plan to get your content read. You pay on a Cost Per Read basis only if someone engages with your interactive experience. No more papers downloaded to a drive and never read.

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Media Buying

Find the right channels, platforms, publishers and audiences to match your ideal or look-alike prospects.

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Traditional Content Marketing

Combine all our services to create content marketing campaigns that will provide a reliable flow of high converting leads for your sales team.

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Lead Gen Machines

Combine all our services to build the ultimate lead generation machine to drive your revenue to exceed your goals.

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Content Websites and Hubs

Interactive sites that personalize content experiences for brands, products, campaigns, or even a single prospect and track all interactions.

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Data and Analytics

Measure everything, test & adjust. Set up KPIs for campaigns with custom, real time dashboards.

An Innovative Process to Identify All Buyers at Your ABM Targets

Every step in our process is designed not just to generate a single lead, but entire buying teams.  Then we run a micro, people-based marketing (PBM) campaign to deliver your value prop directly to that person.

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Generate for you a core lead at one of your ABM targets

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Layer intent data into the campaign to find other buyers in your market at that domain

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Use 3rd party data to identify additional potential buyers at the domain

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Create a micro people-based marketing (PBM) campaign to target and contact those buyers

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Run the campaign based off the media plan to reach and verify more buyers

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Since we are not charging on a cost per lead (CPL) but on a subscription, there is no additional cost

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Generate a buyer graph or 'org chart' of the committee members we both identified and contacted and deliver them to your CRM system

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Buyers who prefer interactive content
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Completion rate for interactive
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Increase in response rate for interactive
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Competitive effectiveness vs static

The BloomKing Way

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Fun, Engaging, Educational, Interactive content

We'll put in place an intake system that grabs your target buyers attention early, and engages them with interactive white papers, assessments, quizzes and polls. Interactive content is at the center of what we do.

Innovative lead capture system

Reduce bailout and friction by embedding the lead capture into the content itself. Called 'soft-gating' it's the best way to ensure the right buyers are interacting with your content ideas.

Don't stop at a single lead

For the complex sale, there are always more people working with your 'lead'. Today, there are ways to discover buying committees and influence and engage them before anyone on your team picks up the phone to call.

Align Your Goals for Engagement with our subscription model

Your goal is to engage buyers, not leads. You get so much more with a BloomKing subscription than a lead. You get a process to discover buying teams, approach them with interactive content, which allows you to learn about exactly what they are looking for, before you ever make contact.

Same CPL Budget, Same Marketing Ops Process.

You don't need to find new budget or worry about how the buyers will be integrated into your process under our subscription model. We can work with you to transfer converted buyers according to your current marketing ops process.

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Do you want a reliable flow of high quality leads to delight your sales team? We can help.

Accelerate your buying process through the consistent flow of quality leads backed by interactive content, innovative lead capture tactics, and multi-channel promotion