B2B Demand Generation & Content Marketing Experts Discovering and Engaging Your Target Buying Teams
The first subscription B2B demand generation & content syndication service
for the complex sale
Subscription B2B Demand Generation
•Built for the complex sale
•Full service campaign management
•Minimum volume guarantee - no cap
•Intent data at core of every campaign
People Based Marketing
•Your ABM list as a starting point
•Use AI to discover buyer teams - people
•Run multi-channel people-based campaigns
How?
•Start with a 1st Party Lead From Your ABM List
•Layer intent to identify other team members
•Assemble micro lists within accounts for 1:1 engagement
•Run multi-channel People Based Marketing campaigns
Interactive Content Creation
•Core belief that content needs to be interactive to attract buyers
•Converting static content to interactive is included in subscription
Campaign Management
•Campaign planning execution and delivery included for all promotional channels
•Channels include email, display, social, and search
•Creative, design, and copywriting
Lead Delivery
•Delivered into your marketing ops process
•Campaign dashboard and analytics
•'More Like These' button to tag more look-alike accounts or people
Supporting Campaign Services
Interactive Experience Concept, Design and Development
Map buyer journeys to the custom creation of assessments, experiential websites, quizzes, interactive PDFs, and calculators. Designed to draw out your prospects' pain points before sales ever speaks with them.
Rich Media Concept Design and Production
Audio, Video, 3D, Animation with interactivity and data gathering coded in.
Content Promotion and Lead Generation
We'll create a media plan to get your content read. You pay on a Cost Per Read basis only if someone engages with your interactive experience. No more papers downloaded to a drive and never read.
Media Buying
Find the right channels, platforms, publishers and audiences to match your ideal or look-alike prospects.
Traditional Content Marketing
Combine all our services to create content marketing campaigns that will provide a reliable flow of high converting leads for your sales team.
Lead Gen Machines
Combine all our services to build the ultimate lead generation machine to drive your revenue to exceed your goals.
Content Websites and Hubs
Interactive sites that personalize content experiences for brands, products, campaigns, or even a single prospect and track all interactions.
Data and Analytics
Measure everything, test & adjust. Set up KPIs for campaigns with custom, real time dashboards.
An Innovative Process to Identify All Buyers at Your ABM Targets
Every step in our process is designed not just to generate a single lead, but entire buying teams. Then we run a micro, people-based marketing (PBM) campaign to deliver your value prop directly to that person.
Generate for you a core lead at one of your ABM targets
Layer intent data into the campaign to find other buyers in your market at that domain
Use 3rd party data to identify additional potential buyers at the domain
Create a micro people-based marketing (PBM) campaign to target and contact those buyers
Run the campaign based off the media plan to reach and verify more buyers
Since we are not charging on a cost per lead (CPL) but on a subscription, there is no additional cost
Generate a buyer graph or 'org chart' of the committee members we both identified and contacted and deliver them to your CRM system
The BloomKing Way
Industries we serve
Do you want a reliable flow of high quality leads to delight your sales team? We can help.
Accelerate your buying process through the consistent flow of quality leads backed by interactive content, innovative lead capture tactics, and multi-channel promotion
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