B2B Demand Generation & Content Marketing Experts Discovering and Engaging Buying Teams For Your ABM Targets
The first subscription B2B demand generation service
for the complex sale
Supporting Campaign Services
Interactive Experience Concept, Design and Development
Map buyer journeys to the custom creation of assessments, experiential websites, quizzes, interactive PDFs, and calculators. Designed to draw out your prospects' pain points before sales ever speaks with them.
Rich Media Concept Design and Production
Audio, Video, 3D, Animation with interactivity and data gathering coded in.
Content Promotion and Lead Generation
We'll create a media plan to get your content read. You pay on a Cost Per Read basis only if someone engages with your interactive experience. No more papers downloaded to a drive and never read.
Find the right channels, platforms, publishers and audiences to match your ideal or look-alike prospects.
Traditional Content Marketing
Combine all our services to create content marketing campaigns that will provide a reliable flow of high converting leads for your sales team.
Lead Gen Machines
Combine all our services to build the ultimate lead generation machine to drive your revenue to exceed your goals.
Content Websites and Hubs
Interactive sites that personalize content experiences for brands, products, campaigns, or even a single prospect and track all interactions.
Data and Analytics
Measure everything, test & adjust. Set up KPIs for campaigns with custom, real time dashboards.
An Innovative Process to Identify All Buyers at Your ABM Targets
Every step in our process is designed not just to generate a single lead, but entire buying teams. Then we run a micro, people-based marketing (PBM) campaign to deliver your value prop directly to that person.
Generate for you a core lead at one of your ABM targets
Layer intent data into the campaign to find other buyers in your market at that domain
Use 3rd party data to identify additional potential buyers at the domain
Create a micro people-based marketing (PBM) campaign to target and contact those buyers
Run the campaign based off the media plan to reach and verify more buyers
Since we are not charging on a cost per lead (CPL) but on a subscription, there is no additional cost
Generate a buyer graph or 'org chart' of the committee members we both identified and contacted and deliver them to your CRM system
The BloomKing Way
We'll put in place an intake system that grabs your target buyers attention early, and engages them with interactive white papers, assessments, quizzes and polls. Interactive content is at the center of what we do.
Reduce bailout and friction by embedding the lead capture into the content itself. Called 'soft-gating' it's the best way to ensure the right buyers are interacting with your content ideas.
For the complex sale, there are always more people working with your 'lead'. Today, there are ways to discover buying committees and influence and engage them before anyone on your team picks up the phone to call.
Your goal is to engage buyers, not leads. You get so much more with a BloomKing subscription than a lead. You get a process to discover buying teams, approach them with interactive content, which allows you to learn about exactly what they are looking for, before you ever make contact.
You don't need to find new budget or worry about how the buyers will be integrated into your process under our subscription model. We can work with you to transfer converted buyers according to your current marketing ops process.