Ideas For Better Leads
Idea: Make your content more compelling and personalized by making it interactive In their research journey, B2B buyers are hungry for engaging experiences that offer ideas and solutions that solve real business problems, but also to help them grow and learn as professionals. Getting your content read is the primary goal in capturing early, agile buyers. … Continue reading Idea: Use Interactive Content
Idea: Soft-gate at least some of your best content – Allow anyone who is interested to access your ideas, and then decide for themselves if it’s a match that contributes positively to their research needs. Your Content Needs to Get Read The self-help buyer is not a new revelation. It’s become a fact. Buyers are … Continue reading To Gate or Not to Gate
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